Our Products

Our products stand at the forefront of wholesome, dependable pet food

Essential Dog and Cat Nutrition
Because we own our factory, formulate our own recipes, and source our own ingredients, we have complete control over the quality and safety of our pet food products.

True Blue

Dry pet food you can rely on

A no fuss complete and balanced dry dog & cat food you can rely on, made from local ingredients and good old Aussie ingenuity.

True Blue™ starts with simple, nutritious and wholesome ingredients, sourcing local Australian meat and produce first. It’s clean, convenient and great value for money, whether you’re feeding a family pet or a working dog.